People: Faculty

Baruch Fischhoff

Howard Heinz University Professor of Social and Decision Sciences and Engineering and Public Policy, and
Head, Decision Sciences Major

Ph.D.: Hebrew University of Jerusalem

Office: BP 219E
Phone: (412) 268-3246
Fax: (412) 268-6938
Email
View curriculum vitae


Office Assistant: Rosa Stipanovic


Centers:
Center for Risk Perception and Communication


View list of all SDS faculty

Bio:
BARUCH FISCHHOFF, Ph.D., is the Howard Heinz University Professor, in the Department of Social and Decision Sciences, where he heads the Decision Sciences major, and the Department of Engineering and Public Policy at Carnegie Mellon University, where he heads the Decision Sciences major. A graduate of the Detroit Public Schools, he holds a BS in mathematics and psychology from Wayne State University and an MA and PhD in psychology from the Hebrew University of Jerusalem. He is a member of the Institute of Medicine of the National Academy of Sciences, and has served on many NAS/NRC/IOM committees. He is a past president of the Society for Judgment and Decision Making and of the Society for Risk Analysis, and recipient of its Distinguished Achievement Award. He is a Fellow of the American Psychological Society and of the American Psychological Association, and recipient of its Early Career Awards for Distinguished Scientific Contribution to Psychology and for Contributions to Psychology in the Public Interest. He is a member of the Environmental Protection Agency's Scientific Advisory Board, where he chairs the Homeland Security Advisory Committee; the Department of Homeland Security's Science and Technology Advisory Committee, the World Federation of Scientists Permanent Monitoring Panel on Terrorism, and the Department of State Global Expertise Program. He chairs the Food and Drug Administration Risk Communication Advisory Committee. He was a founding member of the Eugene, Oregon, Commission on the Rights of Women. His research includes risk communication, analysis and management; adolescent decision making; informed consent; security; and environmental protection. He has co-authored or edited four books: Acceptable Risk (1981), A Two-State Solution in the Middle East: Prospects and Possibilities (1993), Preference Elicitation (1999), and Risk Communication: The Mental Models Approach (2001).

Select publications
2008
Downs, J. S., Bruine de Bruin, W., & Fischhoff, B. (2008). Parents' vaccination comprehension and decisions. Vaccine, 26, 1595-1607.

Fischhoff, B. (2008). Assessing adolescent decision-making competence. Developmental Review, 28, 12-28.

Fischhoff, B. (in press). Risk perception and communication. In R. Detels, R. Beaglehole, M.A. Lansang, and M. Gulliford (Eds), Oxford Textbook of Public Health, Fifth Edition (Chapter 8.9). Oxford: Oxford University Press.

Fischhoff, B., Atran, S., & Sageman, M. (2008) Mutually Assured Support: A Security Doctrine for Terrorist Nuclear Weapon Threats. In R. Clarke (ed.), Terrorism Briefing for the New President, Annals of the American Academy of Political and Social Science, 618, 160-167.

Krishnamurti, T.P., Eggers, S.L., & Fischhoff, B. (2008). The impact of over-the-counter availability of "Plan B" on teens' contraceptive decision making.Social Science and Medicine, 67, 618-627.


2007
Bruine de Bruin, W., Parker, A., & Fischhoff, B. (2007) Individual Differences in Adult Decision-Making Competence (A-DMC). Journal of Personality and Social Psychology, 92, 938-956.

Fischhoff, B. (2007). Communicating with the public: Before, during, and after emergencies. (in Chinese) China Emergency Management, 16-19.

Fischhoff, B. (2007). Non-Persuasive Communication about Matters of Greatest Urgency: Climate Change. Environmental Science & Technology, 41, 7204-7208.

Fischhoff, B. (2007). An early history of hindsight research. Social Cognition, 25, 10-13.

Fischhoff, B., Atran, S., & Fischhoff, N. (2007). Counting casualties: A framework for respectful, useful records. Journal of Risk and Uncertainty, 34, 1-19.

Florig, K., & Fischhoff, B. (2007). Individuals' decisions affecting radiation exposure after a nuclear explosion. Health Physics, 92, 475-483.

National Research Council. (2007). Risk comparisons. Scientific Reviews of the Proposed Risk Assessment Bulletin from the Office of Management and Budget (pp.37-8). Washington, DC: National Academies Press.


2006
Apt, J. & Fischhoff, B. (2006). Power and people. Electricity Journal, 19(9), 17-25.

Bruine de Bruin, W., Fischhoff, B., Brilliant, L., & Caruso, D. (2006). Expert judgments of pandemic influenza risks. Global Public Health 1(2), 178-193.

Fischhoff, B. (2006, May). Communication: Getting straight talk right. Harvard Business Review, 8.

Fischhoff, B. (2006, May). Modeling: Visualizing your vulnerabilities. Harvard Business Review, 8-11.

Fischhoff, B., Bruine de Bruin, W., Guvenc, U., Caruso, D., & Brilliant, L. (2006). Analyzing disaster risks and plans: An avian flu example. Journal of Risk and Uncertainty, 33, 133-151.


2005
Fischhoff, B. (2005, August 7). A hero in every aisle seat. New York Times.

Fischhoff, B. (2005). Cognitive processes in stated preference methods. In K-G. Maler & J. Vincent (Eds.), Handbook of Environmental Economics (pp. 937-968). Amsterdam: Elsevier.

Fischhoff, B. (2005). Decision research strategies. Health Psychology, 21(4), S1-S8.

Fischhoff, B. (2005). The Psychological Perception of Risk. In D. Kamien (ed.), McGraw-Hill Handbook of Terrorism and Counter-terrorism (p. 463-492). New York: McGraw-Hill.

Fischhoff, B. (2005, October 2). We need the right words to weather the storm. Washington Post.

Fischhoff, B. (2005), President's Columns from the Society for Risk Analysis RISK Newsletter.

Parker, A. & Fischhoff, B. (2005). Decision-making Competence: External Validation through an Individual-differences Approach. Journal of Behavioral Decision Making, 18, 1-27.


2004
Downs, J. S. Murray, P. J., Bruine de Bruin, W., White, J. P., Palmgren, C., & Fischhoff, B. (2004). An interactive video program to reduce adolescent females' STD risk: A randomized controlled trial. Social Science and Medicine, 59, 1561-1572.

Eggers, S.L., & Fischhoff, B. (2004). Setting Policies for Consumer Communications: A Behavioral Decision Research Approach. Journal of Public Policy and Marketing, 23, 14-27.


2003
Gregory, R., Fischhoff, B., Butte, G., & Thorne, S. (2003). A multi-channel stakeholder consultation process for transmission deregulation. Energy Policy, 31, 1291-9.

Fischhoff, B., Gonzalez, R., Small, D., & Lerner, J. (2003). Evaluating the success of terror risk communications. Biosecurity and Bioterrorism: Biodefense Strategy, Practice, and Science, 1(4), 255-258.

Fischhoff, B., & Wesseley, S. (2003). Managing patients with inexplicable health problems. British Medical Journal, 326, 595-597.


2002
Löfstedt, R., Fischhoff, B., & Fischhoff, I. (2002). Precautionary principles: General definitions and specific applications to genetically modified organisms (GMOs). Journal of Policy Analysis and Management, 21, 381-407.


2000
Fischhoff, B. (2000). Scientific management of science? Policy Sciences, 33, 73-87.

Fischhoff, B., Parker, A., Bruine de Bruin, W., Downs, J., Palmgren, C., Dawes, R.M., & Manski, C. (2000). Teen expectations for significant life events. Public Opinion Quarterly, 64, 189-205.


1999
Fischhoff, B. (1999). What do patients want? Help in making effective choices. Effective Clinical Practice, 2, 198-200.


1998
Fischhoff, B., Downs, J., & Bruine de Bruin, W. (1998). Adolescent vulnerability: A framework for behavioral interventions. Applied and Preventive Psychology, 7, 77-94.


1996
Fischhoff, B. (1996). The real world: What good is it? Organizational Behavior and Human Decision Processes, 65, 232-248.


1995
Fischhoff, B. (1995). Risk perception and communication unplugged: Twenty years of process. Risk Analysis, 15, 137-145.


1994
Fischhoff, B. (1994). Acceptable risk: A conceptual proposal. Risk: Health, Safety & Environment, 1, 1-28.

Fischhoff, B. (1994). What forecasts (seem to) mean. International Journal of Forecasting, 10, 387-403.


1992
Fischhoff, B. (1992). Giving advice: Decision theory perspectives on sexual assault. American Psychologist,47(4), 577-588.


1991
Fischhoff, B. (1991).Value elicitation: Is there anything in there? American Psychologist, 46(8), 835-847.


1989
Fischhoff, B. (1989). Risk: A guide to controversy. Appendix to National Research Council. Improving risk communications (pp. 211-319).Washington, D.C.: National Academy Press.