Behavioral
Decision Research
Professors Bicchieri, Dawes, Downs, Fischbeck, Fischhoff, Gonzalez, Lerner, Loewenstein, and Weber.
Behavioral decision research (BDR) is an interdisciplinary
field that draws on insights from psychology and economics
to provide a descriptively more realistic picture of human
decision making. BDR shares with economics the idea that
human behavior can be understood as a purposeful attempt
to achieve well-being. It shares with psychology the ideas
that social contexts shape thought, that people have limited
information-processing capacity, and that systematic deviations
from "rational choice" can be predicted. The combination
of these perspectives leads BDR to focus on ways that real-world
decision making deviates from the stylized assumptions of
economics -- and on ways in which performance might be improved.
Behavioral Decision
Research Working Papers
Dynamic
Decision Making Laboratory
Center
for Risk Communication and Perception
Other
SDS Research Areas:
Technological
Change and Industrial Evolution
Political
Psychology and Economy
Organizations
Computational
Modeling of Complex Adaptive Social Systems
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